House of MA presents Kick A$$ urban wear

Kick A$$ wear

House of MA fashion presents Kick A$$ urban wear, this is a special range that will be out in the street by winter of this year 2014.  I as Xolile "Great Geneious III" Mlunguzi have been patient enough into moulding a concept that had an idea of capturing Zeitgeist, the feel and direction that

the pop culture is pursuing. According to the German philosopher Georg Hegel Georg  " The Zeitgeist (spirit of the age or spirit of the time) is the intellectual fashion or dominant school of thought that typifies and influences the culture of a particular period in time. For example, the Zeitgeist of modernism typified and influenced architecture, art, and fashion during much of the 20th century".

The first time I had rough ideas about this design was back in 2012,when I sat down with a friend of mine and we were talking about elements of communication in the society through fashion, back then my ideal design was ""I am taken beach". I didn't put that product out for some reasons. here I am in 2014 with design that set a winning spirit out there, this range is for go getters,hustler,indie ladies and honchos of our generation.

I am more than a crop designer, I am not a t-shirt and caps designer , that is something I have proved and portrayed in my products throughout my period in fashion scene. Kick A$$ wear will have fashionable beanies,sweaters,accompanied by other casual items like shorts. Kick A$$ caps will be

out by spring but nothing will stop us from delivering a demand to the public.

This is about the courageous attitude,confidence not being arrogant, we Kick A$$ in what ever we do, we put put soul,mind hearts in what ever we set our eyes into.

I asked one of my clients  what she think the name Kick A$$ mean? she replied "It means I am the sh*t, am the thing, am boss, I Kick A$$". Thank you